WHO WE ARE

We are what we deliver.‍
Step through the gateways of digital transformation and unveil the potential of all that can be. We study the underlying dynamics of our capabilities within a digital framework in order to bridge the gap between adoption and embodiment of digital know-how.
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Digitalization is not the destination. It is the journey. I want to do my part in supporting this journey.
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The Team

Prof. Dr. Simone Roth
Simone.Roth@hs-ruhrwest.de
The sectors of Academics, Branding & Marketing, and Leadership seamlessly converge under Dr. Roth’s expertise.

With her doctorate in brand communication, she went on to pursue her tenure with Henkel through several international management and leadership roles after consulting at a Senior position at Esch. The Brand Consultants. She continued to carry her international marketing knowledge into academia at the Brand University, University of Design & Communication as a Professor and the university’s Vice President. She currently serves as a professor and actively pursues Internationalisation at the Institute of Economics at the Hochschule Ruhr West.

Prof. Dr. Roth is also a member of the jury for the German Brand Awards and is an alumna of the Bertelsmann Foundation's 'Business Women School' for the promotion of women in management positions.

articles by

Prof. Dr. Simone Roth

January 31, 2022
Hybrid Teaching and Learning

Challenges of hybrid teaching and learning are multifaceted - a room concept can foster...

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May 15, 2021
Collaboration - Online and Across Borders

Trying out digital and international teaching and learning formats and gaining experience...

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April 1, 2021
Barriers to the use of e-cars: Quantilope

The consciousness and the willingness to change has not stopped at me. So, not too long ago...

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September 9, 2022
Barriers to the use of e-cars: Quantilope

The consciousness and the willingness to change has not stopped at me. So, not too long ago...

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